SOCIAL PROJECTS

You know those projects that kept the gears turning but never quite made it to the front row of the portfolio? Well, here they are—finally getting a little spotlight. Give ’em some love.

Smirnoff

Smirnoff was on the hunt for the ultimate game-day mix master — and they made it a party.

We kicked off a nationwide search for the Cocktail Coordinator, inviting fans to shake things up and show us their signature Smirnoff game-day cocktail on video. From touchdown-worthy tang to MVP-level mixology, the submissions poured in.

Finalists went head-to-head in a cocktail showdown, bringing flavor, flair, and plenty of team spirit. The grand prize? A trip to the Super Bowl — because great cocktails deserve a championship finish.

Butterball

To promote the Butterball Turkey Talk-Line, the social campaign served up expert advice and support for Thanksgiving cooks everywhere—especially those hosting their first big feast. First-time jitters? We had them covered.

The campaign made turkey prep advice easy to access, expanding beyond the traditional phone line to include text, social media, and virtual assistants—ensuring cooks had expert help at every step. And to make it all more memorable, our host shared heartwarming moments from the Talk-Line’s history, adding a personal touch to the entire experience.

And so, so much more.