UNITED STATE OF WOMEN
The United State of Women is a Summit being convened by the Obama White House to rally all of us together to achieve gender equality.
My team and I had the privilege of designing the branding for the summit, make the film to promote it, build the website, roll out the social and not to mention meet all these incredible women.
THE FILM
THE CASE STUDY
THE SOCIAL REACH
Anyone could make a pledge for what they are going to stand out against to better the cause and keep the momentum building. Along with pledges, we used quotes from the women involved in our film to help spread the word on social.
“As important as it is to educated every little girl to her own potential, to me the most important thing is to educate our little boys, to issues of equality and fairness.”
THE WEBSITE
This is a place online where anyone could get info about the Summit, apply to attend the Summit, learn about the topics The White House believed in the fight for women's rights. People could also follow along on the Blog where we featured articles of people making strides in the movement.
THE EVENT
Over 5,000 people attended and over a million watching online. Celebrities and amazing people took to the stage to spread our message. It was a day filled with inspiring stories, with the message to do something.
ALL THE PRESS
Oh, so much press. A stunning 54,000 articles written, the event trended #1 on Twitter and we got 2.6 billion impressions. Whoa. It has been humbling to see so many organizations come together to work towards one common goal, equality.
As a thank you, Present Obama wanted to meet us to thank us in person for all our hard work. A surprise of a lifetime. Ask me about my embarrassing moment when it was my turn to talk to The President.