TARGET BACK TO SCHOOL

 
 

This was the most successful back to school campaign in Target history. Even with the current climate of retail, Target is still getting people excited about shopping in stores.

My team and I had the pleasure working working with the oh so talented set designer, Adi Goodrich and directors, Erika Zorzi and Matteo Sangalli of Mathery. It was a dream team to make my art director vision come to life.

 

THE TV CAMPAIGN

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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2018 CAMPAIGN

 

This is the second largest campaign for the retailer behind the holiday season. We wanted to rally mom's to get their kid ready for the most successful school year yet.